Top 10 Most Famous Sponsorships in Sports

The concept of sports is one that has captured the interest of the world one way or another. Sporting events provide the biggest platform for companies to advertise their brand or products via sponsorship. With thousands of sports occurring worldwide, companies have the ability to carefully select the event of which they wish to be a part of. Investing in sporting events in order to promote their products may be a costly method of promotion but has proven itself to be quite successful. Sponsorship is the material support of an event, activity or organization by an unrelated partner.

Here is a look at the 10 most famous sponsorships in sports.

10.  Vodafone

Vodafone is a multinational telecommunication service provider by the British company; Vodafone Group Plc. Vodafone sponsors several leading sporting brands including Ferrari Formula 1 Moto Racing team and Manchester United. Their brand is also known for its former sponsorship with the English cricket team.

9.  Honda

Honda is a Japanese company owned by Honda Motor Company Ltd. Honda  is a subsidiary and manufacturer of automobiles, motorcycles and robotics. The brand was the official sponsor of  the 2006 FIA Formula 1. Their brand is advertised heavily during most motor racing events. Honda has sponsored motor sports like Moto GP, Super Bike Racing and Others.

8.  Castrol

Castrol, owned by Bp Plc Company is a producer of oil, gas and alternative energy . This brand has sponsored a number of teams in Formula 1 for many years. Castrol became the official motor oil of NFL. Castrol has also signed a four year sponsorship deal for the Australian National Rugby Union team.

7.  Samsung

Samsung is a subsidiary and  producer of Consumer Electronics, Telecom, Entertainment Apparel and others product of South Korean company  Samsung Group. Samsung sponsors many sports clubs, such as; football, baseball, basketball, volleyball etc. Samsung is also sponsoring Chelsea Football Club in the English Premier League.

6.  Puma

Puma is a clothing and consumer goods manufacturer and subsidiary of German company Puma SE. Puma sponsors a variety of sporting events in Germany. Puma is the official sponsor for “Sunrisers Hyderabad and Rajasthan Royals” in the Indian Premier League and also sponsors numerous players of football, cricket, rugby, golf etc. Puma is best known for sponsoring olympian Usain Bolt.

5.  Adidas.

Adidas is a footwear, sports wear, sports equipment, toiletries manufacturing brand of  German company  Adidas AG. Adidas introduced the ball for the 2006 and 2010 FIFA Football World Cup games. Adidas advertises its brand in football, tennis, golf, cricket, rugby, gymnastics, baseball and field hockey.

4.  Reebok.

Reebok is an athletic shoes, apparel and accessories manufacturer by English company Reebok International Ltd. Reebok sponsors Football team FC Köln in Germany. Reebok sponsors the  St. George Illawarra Dragon in the NRL among others. Reebok officially sponsored National Hockey League CCM in 2004 and the team of National Football League

3.  Coca Cola

Coca Cola is a carbonated soft drink produced by United States company The Coca Cola Company. Coca Cola was one of the official sponsors of 1996 ICC Cricket World Cup. The brand is also an official sponsor of Delhi Daredevils in IPL. Coca Cola was first commercial sponsor of Olympic Games in 1928. The Brand also  sponsored the FIFA World Cup in 1978. Coca Cola has a long time relationship with basketball, hockey, football leagues etc.

2.  Red Bull

Red Bull is an energy drink, sold by Austrian company  Red Bull GmbH. Red Bull is a sponsor of  “R B Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso”  Sports Team. Red Bull slogan ” gives you wings” is widely used in these sport activities.

1.  Pepsi

Pepsi is a carbonated soft drink manufactured by the American company PepsiCo Inc. Pepsi announced a valuable partnership with the football association to invest in the rising stars of the nation’s game. It has official sponsorship deals with three major North American professional sports leagues. Pepsi became the new title sponsor of the “Indian Premier League” for the upcoming five seasons. Pepsi has official sponsorship deals with Pakistan Cricket Team. Pepsi is the largest sponsor in the sports world.

American College of Sports Medicine

The American College of Sports Medicine is a large sports medicine and exercise science organization.

Founded in 1954, the American College of Sports Medicine (ACSM) promotes and integrates scientific research, education, and practical applications of sports medicine and exercise science to maintain and enhance physical performance, fitness, health, and quality of life. The ACSM national headquarters moved to Indianapolis in 1984, joining organizations such as the National Collegiate Athletic Association, the National Federation of State High School Associations, and national sport-specific governing bodies.

Members of ACSM work in a wide range of medical specialties, allied health professions, and scientific disciplines, and are committed to the diagnosis, treatment, and prevention of sports-related injuries and the advancement of the science of exercise.

ACSM History

The founding meeting of the "Federation of Sports Medicine" took place in New York City at the Hotel Statler on April 22, 1954, as part of the afternoon program of the American Association for Health, Physical Education, and Recreation (AAHPER). The following year, the American College of Sports Medicine (ACSM) was officially incorporated, and 11 individuals were designated as founders. This group was composed of seven men and one woman with careers in physical education, and three physicians. The physical educators were Clifford Brownell, Ph.D. Ernst Jok, M.D., Peter Karpovich, M.D., Leonard Larson, Ph.D. Grover Mueller, M.S., Neils Neilson, Ph.D, Josephine Rathbone, Ph.D. and Arthur Steinhaus, Ph.D. Although they had training in physical education or were employed in departments of physical education, Jokl, Larson, Karpovich, and Steinhaus were primarily involved in research dealing with the physiology of exercise. The physicians were Louis Bishop, M.D., Albert Hyman, M.D., and Joseph Wolffe, M.D. All three were practicing cardiologists.

Membership

ACSM members represent more than 70 disciplines in sports medicine and exercise science.

ACSM membership is offered in six categories:

Clinicians

Academicians

Scientists

Health & Fitness Professionals

Students

International

Foundation

The American College of Sports Medicine Foundation is a 501(c)(3) nonprofit organization affiliated with and developed to support the American College of Sports Medicine, Inc.

Awards & Scholarships: Each year the ACSM Foundation awards approximately $100,000 in research awards and scholarships. To sustain and build these funds, the Foundation conducts ongoing fundraising efforts.

American Sports University

American Sports University is a private sports business university in San Bernardino, California. It has remained unaccredited since its inception in 2006; it is still currently seeking accreditation. It has been granted approval to operate from the California Bureau for Private Postsecondary Education.

American Sports University is located in Downtown San Bernardino.

History

ASU opened in the fall of 2006. Dr. Donald Singer is the President of the university and Dr. Harry Hwang is the Founder and Chairman of the Board. The Board of Directors are five members that include Hwang's wife and daughter.

Several buildings that comprise the current ASU campus were formerly owned by the San Bernardino Sun. The campus spans two blocks and includes instructional classrooms, a dormitory, the ASU gym (formerly the San Bernardino Sun printer press), and the future nursing school building (formerly the San Bernardino Public Defender's Office).

The historic Fox Theatre of San Bernardino is also a part of ASU's campus. All original seating that was once part of this building have been removed to accommodate weekly raves the school typically hosts.

The university has filed applications to turn part of downtown Fourth St. into a campus walkway and start up a sports-oriented charter high school in the city

Academics

American Sports University offers several sports-related programs.

Programs include:

Graduate Degree Programs

Master of Science in Sports Education

Undergraduate Degree Programs

Bachelor of Science in Sports Education

Bachelor of Science in Golf Management

Bachelor of Science in Sports Management

Bachelor of Science in Sports Coaching

Bachelor of Science in Sports Health

Bachelor of Science in Sports Training and Fitness

Bachelor of Science in Sports Recreation Management

Bachelor of Science in Sports Marketing

New Real Madrid manager Zinedine Zidane faces a massive challenge

Following the dismissal of Rafael Benitez as Real Madrid coach, the club have named Zinedine Zidane as their caretaker manager until the end of the season and may also appoint former Real Madrid player Santiago Solari as his assistant.

Until Monday, the 43-year-old Zidane, who needed just six seasons as a player to become one of Real Madrid's biggest legends, was the coach of the Real Madrid Castilla, a job for which Florentino Perez selected him in June of 2014 and his first official coaching job. This youth team play in an equivalent to the Third Division in Spain, and consists of players with an average of 20 years of age. After 19 matches, Zidane had the team in second place, four points behind Basque side Barakaldo.

Previously to working with Castilla, the Frenchman had acted as a special advisor to Jose Mourinho and the first team squad in the 2011-12 season and worked as Carlo Ancelotti's assistant in the 2013-14 season, both positions as a result of his long-term contract with Real Madrid.

It is fair to say that Zidane's experience as a manager is extremely limited. In fact, the club had preferred to give the Frenchman more time with Castilla instead of running the risk of burning him too early in the first team job but according to president Perez, the situation with Benitez was untenable and Zidane was the best available option until the end of the season.

Next to Zidane will be Santiago Solari. At least on paper, the Argentinean complements Zidane's knowledge of the game with a deep tactical acumen and a more extroverted persona than that of the Frenchman. Like Zidane, Solari also played for Real Madrid (in his case between 2000-05) and has become an insightful pundit in Spain since his retirement as a player in 2011. Since 2013, he has been coaching various Real Madrid youth teams (U-16 and U-19) rather successfully.

Whether or not Zidane manages to get the full-time job at the end of the season will obviously depend on the team's performance over the next five months in La Liga and the Champions League, the two competitions in which Real Madrid can still contend.

Zidane's biggest asset -- and arguably Benitez's biggest weakness -- is the almost reverential respect that the squad feel for the Frenchman, something he earned on and off the pitch. With such a huge amount of talent at his disposal, the manner in which he leverages his influence on the players to recover the fighting spirit of two years ago seems instrumental to improve Real Madrid's poor displays against top sides so far and turn around the season.

Top 10 Richest Female Footballers In The World

1.  Alexandra “Alex” Morgan : Salary $450,000

Alexandra “Alex” Morgan Carrasco is an American soccer player, Olympic gold medalist and FIFA Women’s World Cup champion. She plays for Orlando Pride and the United States women’s national soccer team as forward. Alex Morgon has also be listed on the Most sexy world footballers. 

2. Nicole Banecki: Salary $90,000

Nicole Banecki born September 3, 1988 is a professional German football player. She is of German-Cameroonian decent. Banecki currently plays for SC Freiburg and she made her debut in the German national team on 7 March 2008 against Finland. She currently plays for FC Bayern Munich and has a twin sister, Sylvie Banecki, who is also a professional soccer player

3. Marta Vieira : Salary $400,000

Marta Vieira da Silva, popularly known as Marta,Born February 19, 1986 is a Brazilian footballer who plays for FC Rosengård in the Swedish Damallsvenskan and the Brazil national team as a forward. She earn 400,000 USD as at 2012. She has won the FIFA World Player of the Year. 

4. Amandine Chantal Henry : Salary $70,000

Amandine Chantal Henry born September 28, 1989 is a French football player who currently plays for French club Olympique Lyon in the Division 1 Féminine. She plays as a defensive midfielder.

Amandine Henry as France midfielder scores a sensational strike from 30 yards out against Mexico in their final Group F match at the 2015 FIFA Women’s World Cup.

5. Nilla Fischer : Salary $67,500

Åsa Nilla Maria Fischer, Married to Maria Michaela Ficher in 2013 is a Swedish footballer for VfL Wolfsburg and the Swedish national team. She was previously the captain of LdB FC Malmö. She currently plays #4 Defender for VfL Wolfsburg. 

6. Hope Solo : Salary $65,000

Hope Amelia Stevens, popularly known as Hope Solo, is a 34years Old American soccer goalkeeper married to Jerramy Stevens in 2012, a two-time Olympic gold medalist and a World Cup gold medalist. She currently plays for United States women’s national soccer team (#1 / Goalkeeper) and Seattle Reign FC (#1 / Goalkeeper). She banks in $65,000. 

7. Abby Wambach : $200,000

The 35years old Mary Abigail “Abby” Wambach is an American former soccer player, coach, two-time Olympic gold medalist, and the 2012 FIFA World Player of the Year. Wambach holds the world record for international goals scored by an individual player. 

8. Heather Mitts: Salary $150,000.

Heather Mitts Feeley, née Heather Blaine Mitts born June 9, 1978, is an American former professional soccer defender. Married to A. J. Feeley in 2010. 

9. Laure Boulleau: Salary $60,000

Laure Boulleau born October 22, 1986 who currently plays for Paris Saint-Germain Féminines as a defender is a French football player. Boulleau primarily plays as a defender and is a member of the France women’s national football team. 

10. Jonelle Filigno: Salary $60,000

Jonelle Filigno born September 24, 1990 is a Canadian soccer player for Sky Blue FC in the NWSL who earns $60,000 as salary. She is also a member of the Canadian national team, with whom she won Olympic bronze at London 2012. Her position of playing is Forward.

Steven Gerrard hints at Liverpool coaching career after 2016 swansong

Steven Gerrard is planning a move into coaching when he ends his playing career, most likely later this year, and has hinted at a future with Liverpool.

Gerrard left Anfield in the summer, moving to Major League Soccer and the LA Galaxy, but has been back on Merseyside during the MLS close season and taking part in Jurgen Klopp's training sessions.

The former England captain said in the Daily Telegraph: "I'm not 100 percent sure but I think it will probably be my last year as a player.''

He added: "I have had a chat with Klopp. I haven't had an offer as such, but the club have let me know they are keen for me to come back but there hasn't been a conversation where they have said: 'We want you to do this, we want you to do that'.

"I am basically available from November, December 2016. Everyone in the football world will know I am available and hopefully I will be 75 percent into my coaching badges.''

"They have welcomed me back in. I am always going to be biased towards Liverpool and the FA and basically when I am back home I am going to carry on with my punditry work and try and move around clubs and gain more experience, going to watch managers and learning more.

Gerrard said he regretted not beginning work towards his badges earlier in his playing career, and said he had urged the Football Association to do more to engage its most experienced players in order to keep them in the game.

"I have regrets I didn't start my coaching badges at 21 or 22,'' he said. "All that time wasted in hotels as an England player when I've been bored and was watching 'The Office' and 'The Sopranos'. I wish I'd done my CBA [coaching] licence then so I'd be doing my pro-licence now.

"I know many players get to the end of their careers, get handed a thick C licence pack and say, 'Nah, I'm not doing that.' That's 70 or 80 caps and 600 career appearances and he is just going nah. He could have had it done.

"I had a meeting with the FA and said these players that are earning a certain amount of caps -- don't let them go away from the game, do more to keep them involved.''

Sources: http://www.espnfc.us

US Open (tennis)

The United States Open Tennis Championships is a hardcourt tennis tournament which is the modern version of one of the oldest tennis championships in the world, the U.S. National Championship, for which men's singles was first contested in 1881. Since 1987, the US Open has been chronologically the fourth and final tennis major comprising the Grand Slam each year; the other three are the Australian Open, French Open and Wimbledon.

The US Open is held annually, starting on the last Monday in August, and lasting for two weeks into September, with the middle weekend coinciding with the Labor Day holiday. The main tournament consists of five event championships: men's and women's singles, men's and women's doubles, and mixed doubles, with additional tournaments for senior, junior, and wheelchair players. Since 1978, the tournament has been played on acrylic hard courts at the USTA Billie Jean King National Tennis Center in Flushing Meadows–Corona Park, Queens, New York City. The US Open is owned and organized by the United States Tennis Association (USTA), a not-for-profit organization. Net proceeds from ticket sales are used to promote the development of tennis in the United States.

The US Open is the only major that employs tiebreakers in every set of a match. If a match reaches a 6-6 tie in the final set (third set for women, fifth set for men) at the Australian Open, the French Open, or Wimbledon, the match continues until one player wins by two games. The sets played before the last set always employ tiebreakers.